16 Jul New Business Development for Specialty Tools Manufacturer
Business in the automative sector is more than tough. Many small companies feature great products, but there is no time for ongoing sales development when times are busy.
BCC has researched competition and conducted a thorough SWOT analysis enabling us to develop new marketing tools to promote the company to new prospects. Mailings, targeted mass email in combination with follow-up calls and new CRM resulted in more sales inquiries and initial orders.
New branding strategy will increase profile at current and future customers.